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Thousands of mobile applications are being created on daily basis, increasing competition to achieve required name and fame for their creation. Constant noise for gaining recognition makes it very obvious, that only a few can reach top results gaining user access. The one’s that remain at the bottom slot soon are destined to vanish out of the game.

Are you in the Apps business? Are you rightly optimizing your apps? You’ve tried everything from your end, but the app still faces ranking issue? Well! If you don’t have solid answers for these, our ASO experts at Vidushi Infotech can help channelize App store optimization plans, to make your App visible to the internet audience.


Apps are also a silent way of advertising, Vidushi engages in App store Optimization that helps your app rank on various platforms like, App Store, Google Play, iOS apps store. This persuades users to select your app for a download or purchase. ASO services at Vidushi keep a track of customer behaviours, in order to target re-engagement increasing customer loyalty which in return strengthens brand value.


App Store Optimization experts at Vidushi Infotech focus on comprehensive and permanent app optimization, by practicing constant vigilance on ratings, ranking and performance of your app.

1 ASO Keywords Research & Analysis.
  • Keyword analysis (for Existing keywords)
  • Filtering high ranking keywords
  • Effective Competitive Market Analysis
  • Segregation of Primary and Secondary Keywords

** Analyzing existing and fresh set of other potential keywords is the first step towards App Store Optimization.

2 Content Optimization
  • On-page Optimization
  • This involves description of the app, app category, screenshot, icon, title and auxiliary content.

** This is an important move; as it resembles the on-page optimization activity of SEO. This step describes how the application selects keywords in a way to affect ranking

3 App Review & Rating
  • We ensure garnering reviews of good quality and quantity for websites.
  • We generate authentic user opinions.

**Reviews and rating manipulate user decisions about downloads and or purchases, it is also vital in determining the app store ranking. Statistics say 30% search rankings are results of good reviews.

4 Call to Action
  • We analyze the landing page and add call to actions wherever required
5 App Title & Description
  • Concise & good quality application description
  • Includes priority app features
  • We optimize title & description according to user demands and trends

**When user reaches this part of the app, this makes it obvious that he/she is definitely considering a download / purchase of the app.

6 App Logo
  • Designing of attractive and appealing logo
  • We like to keep the logo crisp and striking

** The logo chosen must be visually appealing, in order to grab user attention while surfing the list of applications.

7 App Screenshot
  • We utilize these screen shots to showcase the best app features

** This gives an opportunity to display excellent features of the app. Trends confirm that screen shots are the major deciding factors for a download or purchase of the app.

8 Videos ( App Preview / Trailer)
  • We insert a video to your demo app
  • Include music and feature list
  • Add call to action
9 Creating & Monitoring Keywords
  • Analyze & keep record of trends
  • We monitor performance of the app on monthly basis

**Optimization is the beginning. It is important to keep a note of the apps performance and keywords, and develop suitable strategy for future market demands.

10 Apps Landing Page Optimization
  • ASO helps optimize landing pages of apps to improve the ranking and visibility.
11 Social Bookmark of Approved Informational Content
  • We create social book marks for approved informational content
12 Press Release
  • We create press releases in order to inform the audience about the app launch
  • We promote press releases on different platforms to boost the app’s visibility
13 Classified Ads
  • We create and promote classified ads on popular classified websites
14 Above the Fold
  • We analyze and suggest keeping CTA, Key features and form fields above the fold

The above ASO services by Vidushi Infotech can give a 360 degree solution in terms of optimizing your app for better visibility, performance and ranking.