How to Build an Ecommerce Funnel on Facebook
Today, ecommerce is the one of the most preferred channel of most consumers. Businesses have seen a 15+% growth in the industry, with a tenth of total US purchases done online and more than half of in-store purchases influenced by eCommerce sites.
Social media apps like Facebook have changed the way and arena of marketing. With more than 2 billion users worldwide, Facebook is one of the most popular online platforms for retailers and online shopping research.
Planning your social media marketing strategy entails outlining the funnel - the individual’s purchasing journey. Each stage of the funnel represents different levels: from awareness and consideration to the ultimate goal – conversion.
This article discusses how you can align your ecommerce funnel to fit the framework of Facebook.
SET DIFFERENT EXPECTATIONS
In the context of the sales funnel, this is where the top funnel (awareness) begins. You can’t expect people to immediately purchase your product. However, you can increase brand awareness, product engagement and drive a boost in page traffic from the platform. If you know what you’re doing.
CREATE DIFFERENT FORMS OF CONTENT
Since you have different funnel stages, your ad campaign simply cannot employ a one-size-fits-all approach. Instead, create multiple forms of content so that you can reach users who are each at different points of the purchasing journey.
GIVE MORE CONTENT TO THOSE ALREADY INTERESTED
If your ‘warm’ audience responds positively to your various content, it’s only a matter of time before the ‘cold’ audience will be intrigued as well.
BE STRATEGIC ABOUT REMARKETING
PUSH USERS TO FINALLY CONVERT
USE FACEBOOK’S ‘LOOKALIKE AUDIENCES’
INCLUDE ENTICING OFFERS AND CTAs
SET YOUR AD TIME FRAMES WISELY
