SET DIFFERENT EXPECTATIONS
In the context of the sales funnel, this is where the top funnel (awareness) begins. You can’t expect people to immediately purchase your product. However, you can increase brand awareness, product engagement and drive a boost in page traffic from the platform.
If you know what you’re doing.
CREATE DIFFERENT FORMS OF CONTENT
Since you have different funnel stages, your ad campaign simply cannot employ a one-size-fits-all approach. Instead, create multiple forms of content so that you can reach users who are each at different points of the purchasing journey.
GIVE MORE CONTENT TO THOSE ALREADY INTERESTED
If your ‘warm’ audience responds positively to your various content, it’s only a matter of time before the ‘cold’ audience will be intrigued as well.